Who will pay for industrial products with low or no carbon footprint? Received wisdom is that people won’t pay a green premium, and yet consumers and many manufacturers further down value chains are keen to have access to products that don’t carry high co2 intensity and see value in the environmental benefits of those products. So where these markets exist, albeit nascent, what levers exist that can help it take shape and come to scale?
Join Alex Cameron, CEO of Decarb Connect and Jakob Krummenacher, Vice President of Clean Energy at LSB, for a discussion about how LSB is working both directly with existing clients and through extended value chains to create certified products that have a value and a client base willing to pay it.
Here’s just some of the discussion highlights;
- What is driving LSB to create low carbon ammonia and downstream products?
- How do projects like the EL Dorado CCS project and Houston Ship Channel blue ammonia project play into this work
- Carbon intensity certification – the goal and process for securing independent certification
- What does it mean to work through the end-to-end value chain to identify partners and future buyers?
- How to price the reduction in carbon intensity and the different routes and scenarios delivering low and lower carbon intensity products
Jakob Krummenacher brings many years of experience in chem and fertilizer markets and in this video podcast we think you’ll also see the trader’s brain that he developed in his early career as an oil trader.
If you’re looking for inspiration and insights into how we get past the mental block of marketing a green premium, especially in industrial products, then this is the conversation for you.
